About the Founder

Hi! I’m Shannon D. Blackburn, a digital strategist, technical communicator, and longtime web professional based in San Antonio, Texas.

The through line of my career: take something complex, figure out what actually matters, and communicate it in a way people can understand and use.

From federal defense contracting and Fortune 100 financial services to online community building, NASA launch pads, and geek culture copywriting, I’ve worked across wildly different environments and learned to meet each audience where they are.

Experience

USAA (10+ years): Technical writing, governance documentation, risk management, IT business support

ThinkGeek (pre-GameStop): Product copywriter creating engaging product descriptions for geek culture brand

NYC Aviation, Spaceflight Insider: Published aerospace journalist covering NASA events, shuttle launches, and space technology

NASA / Space Community (10+ years): Volunteer social media and community support surrounding NASA Tweetups and NASA Social events, including community moderation, social publishing, and coordination with NASA personnel when needed.

Expertise

• Technical documentation & compliance writing
• SEO web content & copywriting
• Product descriptions & e-commerce copy
• UGC creation
• Email campaigns & newsletters
• Editorial project management
• SaaS application content

Education

BBA, Information Systems
University of Texas at San Antonio

Beyond Writing

When not creating content, you’ll find Shannon volunteering as a Texas Master Naturalist or photographing and camping in Texas State Parks, creating mixed media art, or enjoying aerospace events.