About the Founder

Hi! I’m Shannon D. Blackburn, a B2B content strategist and technical writer based in San Antonio, Texas.

The through line of my career: take something complex, figure out what actually matters, and say it in a way people will read.

From federal defense contracting and Fortune 100 financial services to NASA launch pads and geek culture copywriting, I’ve written for wildly different audiences and learned to meet each one where they are.

I use AI tools deliberately, always in service of voice, accuracy, and the client/reader.

Experience

USAA (10+ years): Technical writing, governance documentation, risk management, IT business support

ThinkGeek (pre-GameStop): Product copywriter creating engaging product descriptions for geek culture brand

NYC Aviation, Spaceflight Insider: Published aerospace journalist covering NASA events, shuttle launches, and space technology

Expertise

• Technical documentation & compliance writing
• SEO web content & copywriting
• Product descriptions & e-commerce copy
• UGC creation
• Email campaigns & newsletters
• Editorial project management
• SaaS application content

Education

BBA, Information Systems
University of Texas at San Antonio

Beyond Writing

When not creating content, you’ll find Shannon volunteering and photographing in Texas State Parks as a Texas Master Naturalist, creating mixed media art, or enjoying aerospace events.